Salvation Army Sees 77% Participation Rate Through 3 Days of Christmas Distribution

The Salvation Army Hampton Roads Area Command has completed three days of Christmas distribution from its Christmas Depot at 4725 Virginia Beach Boulevard in Virginia Beach and served a total of 3,268 families over those three days, more than 9,400 are scheduled.

This year, thanks to the generous support of the Hampton Roads community, The Salvation Army is poised to serve more than 55,000 individuals across Hampton Roads during the Christmas season. The Christmas Depot, 4725 Virginia Beach Blvd., Virginia Beach, will serve 1,200 to 1,300 families a day seeking toys, clothing, and food.

Through the three days a of Christmas distribution to qualified and approved residents of Norfolk, Chesapeake, Virginia Beach, and Portsmouth, 13,029 individuals have been served. In 2011, a total of 29,864 individuals in those four cities received the benefits of Christmas assistance. Gifts of new clothing and toys are still being accepted at the Christmas Depot in Virginia Beach.

Through its partnerships with Mini Price Storage, the United States Marine Corps Toys for Tots, and The Virginian Pilot Joy Fund, and WVEC-TV 13News, The Salvation Army is able to provide more than 20,000 southside children with toys this Christmas and more than 9,400 families with food. The Salvation Army’s partnership with WVEC-TV 13 on Angel Tree tags will provide many of the region’s 30,000 registered children with clothes this Christmas.

Through the three days of distribution to families in Norfolk, Chesapeake, Virginia Beach, and Portsmouth, the participation rate of registered families has been 77%. Families having missed their appointments over the three days have been fit-in to the distribution process and will continue to be fit-in as time and resources allow.

On the southside, distribution to registered families will run through Monday, December 17 from the hours of 9:00 a.m. to 4:00 p.m. with the exception of closing at Noon at the final day and being closed on Sunday, December 16. On the peninsula, The Salvation Army will begin distribution on Monday, December 17 and conclude Friday, December 21 from its warehouse at 439 Oriana Road in Newport News.