Dak Prescott helping Tostitos raise money for Salvation Army

FRISCO — Before attending team meetings Tuesday at The Star, Dak Prescott helped kick off a partnership to raise money for The Salvation Army during the holiday season.

“I have such a great platform to reach so many people throughout this country and it’s important for me to use it,” Prescott said Tuesday during a kickoff event in front of the Ford Center.

In regards to balancing his time between promotional work and preparing for the Philadelphia Eagles, the Cowboys quarterback said it’s not difficult.

“I focus on whatever I’m doing at that moment,” Prescott said. “Right now my heart and everything is into the Salvation Army and Tostitos and kicking off this campaign. When I finish with this and head to football it will be all ball.”

Tostitos, a brand that already endorses the 2016 NFL Rookie of the Year, will make a donation for every bag of its new Yellow Corn Bite Size tortilla chips purchased now through the end of the year, up to $500,000, to support local Salvation Army chapters.

Dallas Cowboys quarterback Dak Prescott shoots a promotional video for Tostitos and The Salvation Army after a press conference at The Star in Frisco

Brian Elledge/The Dallas Morning News Staff

Dallas Cowboys quarterback Dak Prescott shoots a promotional video for Tostitos and The Salvation Army after a press conference at The Star in Frisco

“Dak is an easy choice,” said Pat O’Toole, senior director of marketing for Tostitos. “He’s a great spokesperson, he’s a great role model and a heck of a quarterback as well. We couldn’t ask for anyone better than Dak. Dak gives back to the Salvation Army already, so it was such a natural, easy fit that there really weren’t many discussions. Dak was the right guy.”

Prescott had team meetings beginning at noon Tuesday. After cleaning up film of the 27-7 loss in Atlanta, focus will shift to preparing for Sunday night’s matchup with the 8-1 Philadelphia Eagles:

“We’ll clean up that film, get all of that behind us and make sure we’re good to go, we’re moving forward and getting better,” Prescott said. “Huge game coming up, a division rivalry, a team that’s winning the division right now, so it’s important for us to get ready to go and come in Sunday and get a win.”

During a Tuesday interview on SiriusXM NFL Radio to promote his work with Tostitos and The Salvation Army, Prescott was asked if he looks at Sunday’s game as a must-win for the Cowboys.

“I do,” Prescott said. “I do personally. I look at every game as a must-win. This one holds a lot of importance in it. With the games, as we’re getting late into the season, the number of games is going down and you’ve got to shorten that gap.”

The Cowboys currently sit three games back of the Eagles in the NFC East standings.

The Salvation Army's 127th Red Kettle Campaign Raises $144.5 Million

Salvation Army Kicks-Off Red Kettle Campaign with Two-Time Olympic Gold Medalist

The Salvation Army in New Jersey’s Third Annual Kettle Kick-Off promises to be the biggest and best to date. On Giving Tuesday, November 28th, the highly-visible Red Kettle Campaign event will officially launch at four New Jersey Transit locations—including the flagship event at Newark Penn Station—and will feature New Jersey’s own two-time Olympic gold medalist, FIFA Women’s World Cup champion and two-time FIFA Player of the Year, Carli Lloyd, serving as Honorary Kettle Kick-Off Chairperson.

Morning commuters at Newark Penn Station, Hamilton Station, Secaucus Junction and Trenton Transit Center will be treated with The Salvation Army’s iconic Red Kettle stands, bell-ringers, volunteers and live music to drive excitement in order to raise $1.9 million during the Red Kettle Campaign. Funds collected during the campaign will provide for families and individuals across the state during the holiday season and year-round, sustaining the vital programs and services from The Salvation Army that help people in need manage their daily lives.

“Many families are still finding it nearly impossible to stay afloat financially, and we’ve seen it firsthand in the increasing number of New Jersey residents who come to us for help,” says Major Ivan K. Rock, State Commander of The Salvation Army in New Jersey. “The Red Kettle Campaign is integral to the lives of many New Jersey residents, and is made possible, in conjunction with our Platinum sponsors, Prudential Financial, Contura Energy and LENNAR as well as all the other companies and individuals who support our mission to transform the lives of those in need in our state.”

Last year, 708,884 individuals in New Jersey received assistance from The Salvation Army, which included holiday and seasonal assistance, food pantry, soup kitchens, after-school programs, emergency shelter and much more. Additionally, The Salvation Army served over one million hot meals statewide last year.

Beginning Monday, November 20, kettle stands will appear at various retailers, malls and grocery stores to Christmas Eve. To make a donation to The Salvation Army in New Jersey, text NJKETTLE to 41444. To make a gift, please send checks to: The Salvation Army 4 Gary Road, Union, N.J. 07083.

To learn more about The Salvation Army’s holiday efforts and to get involved, visit SalvationArmyNJ.org.

About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. Eighty-two cents of every dollar The Salvation Army spends is used to support these services in 5,000 communities nationwide. For more information, visit salvationarmynj.org/.

About the Red Kettle Campaign
From its humble beginnings as a fundraiser started by a Salvation Army Captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. Thousands of Salvation Army bell-ringers fan out across the country to ring bells and solicit donations to the iconic Red Kettles from holiday shoppers.