FRISCO — Before attending team meetings Tuesday at The Star, Dak Prescott helped kick off a partnership to raise money for The Salvation Army during the holiday season.
“I have such a great platform to reach so many people throughout this country and it’s important for me to use it,” Prescott said Tuesday during a kickoff event in front of the Ford Center.
In regards to balancing his time between promotional work and preparing for the Philadelphia Eagles, the Cowboys quarterback said it’s not difficult.
“I focus on whatever I’m doing at that moment,” Prescott said. “Right now my heart and everything is into the Salvation Army and Tostitos and kicking off this campaign. When I finish with this and head to football it will be all ball.”
Tostitos, a brand that already endorses the 2016 NFL Rookie of the Year, will make a donation for every bag of its new Yellow Corn Bite Size tortilla chips purchased now through the end of the year, up to $500,000, to support local Salvation Army chapters.
“Dak is an easy choice,” said Pat O’Toole, senior director of marketing for Tostitos. “He’s a great spokesperson, he’s a great role model and a heck of a quarterback as well. We couldn’t ask for anyone better than Dak. Dak gives back to the Salvation Army already, so it was such a natural, easy fit that there really weren’t many discussions. Dak was the right guy.”
Prescott had team meetings beginning at noon Tuesday. After cleaning up film of the 27-7 loss in Atlanta, focus will shift to preparing for Sunday night’s matchup with the 8-1 Philadelphia Eagles:
“We’ll clean up that film, get all of that behind us and make sure we’re good to go, we’re moving forward and getting better,” Prescott said. “Huge game coming up, a division rivalry, a team that’s winning the division right now, so it’s important for us to get ready to go and come in Sunday and get a win.”
During a Tuesday interview on SiriusXM NFL Radio to promote his work with Tostitos and The Salvation Army, Prescott was asked if he looks at Sunday’s game as a must-win for the Cowboys.
“I do,” Prescott said. “I do personally. I look at every game as a must-win. This one holds a lot of importance in it. With the games, as we’re getting late into the season, the number of games is going down and you’ve got to shorten that gap.”
The Cowboys currently sit three games back of the Eagles in the NFC East standings.