SweetFrog Frozen Yogurt, the nation’s leading frozen yogurt chain, named America’s Best Frozen Yogurt by The Daily Meal, and a Top New Franchise by Entrepreneur Magazine, is proudly ringing in the holiday season with a festive feel-good collaboration with The Salvation Army, the organization synonymous with emphasizing the reason for the season.
Throughout the month of December, sweetFrog will join in The Salvation Army Central Virginia’s world renowned Red Kettle campaign. The Kettle Campaign raises funds that support important services in the Greater Richmond area, including shelter, nourishment, youth development programs, homeless prevention, and case work. Lovable mascots Scoop and Cookie will join other energetic sweetFrog volunteers at multiple Kettle locations to promote the Christmas spirit and spearhead support of the Salvation Army’s Kettle Campaign.
sweetFrog’s CEO, Patrick Galleher, is overjoyed that sweetFrog and The Salvation Army, two organizations whose principles perfectly align, are uniting to help improve the lives of families throughout Richmond.
“sweetFrog was founded on an everlasting commitment to serve our community, not just the best soft-serve premium frozen yogurt, but in the broader sense of being a stalwart supporter of our local charities and organizations,” says Galleher. “The Salvation Army, like sweetFrog, is a group whose mission is motivated by the love of God. It makes perfect sense for us to team up with The Salvation Army Central Virginia, man the Kettle locations, and assist in the effort to generate revenue for the vital programs the Army sponsors all year long.”
In the spirit of the season, sweetFrog will also be in the giving spirit. sweetFrog volunteers manning the Kettle Drive will distribute coupons that will offer guests discounts at participating Richmond-area sweetFrog locations.
In addition to the Kettle Drive, sweetFrog will also promote donations in stores with Kettle Cutout. Guests can purchase Kettle Cutouts at the register, add their name to the provided space, and tape the Cutouts to the yogurt walls. 100% of proceeds go to support The Salvation Army Central Virginia’s efforts.
“I’m proud and extremely excited about this wonderful opportunity with sweetFrog, a company that is so in line with our beliefs and compassion,” says Matt Pochily, Development Director, The Salvation Army Central Virginia. “The cyclical aspect to this partnership, of seeing sweetFrog at Salvation Army Kettle locations and then seeing The Salvation Army in sweetFrog stores, is inspiring. We hope folks greet the sweetFrog kettles with open hearts and support The Salvation Army as well as sweetFrog. I’m grateful of sweetFrog’s openness to this concept.”
For more information about sweetFrog Premium Frozen Yogurt and all menu options, please visit www.sweetfrog.com.
To learn more about sweetFrog Frozen Yogurt franchise opportunities, as well as acquisitions and re-brands, please visit http://sweetfrog.com/franchise.
About sweetFrog Frozen Yogurt:
sweetFrog (http://www.sweetfrog.com) is the fastest growing self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh toppings choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has over 340 locations and mobile units including retail, mobile trucks and non-traditional locations (such as sporting venues) in twenty-seven states in the U.S, Dominican Republic and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. sweetFrog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.