The Salvation Army Hampton Roads Area Command received a donation of 500 bars of Alaffia Good Soap from Whole Foods Market in Virginia Beach on March 9. This soap will be given out to individuals while they are staying at the Hope Center Shelter, as well as to those leaving the shelter for permanent housing secured by The Salvation Army Hampton Roads Area Command.
During the winter storms in January, the Salvation Army had a significant increase in the number of individuals they served at the Hope Center both overnight and during the day as a warming station. The soap donation from Whole Foods Market will help to replenish the supply of hygiene items given out at that time, in addition to the provisions they distribute throughout the year.
The Salvation Army is thankful for our community partner, Whole Foods. The generosity of their customers, as well as their commitment to improve the lives of those less fortunate in Hampton Roads, allows The Salvation Army to continue to do the most good for our neighbors in need. Today the men at Hope Center are more comfortable due to the kindness of Whole Foods.
Whole Foods Market in Virginia Beach also made a donation of soap to The Salvation Army Hampton Roads Area Command in October in support of H.O.P.E. Village residents, who are homeless single women and women with children
100% of the proceeds from the sale of Alaffia Good Soap support families and communities around the world.