Christmas Giving

  • Every year, The Salvation Army in Central Virginia several partners on projects and campaigns which help provide Christmas Assistance to thousands of children and hundreds of seniors in the Richmond metro and Tri-Cities region.

    Richmond Christmas Mother

    Richmond Christmas MotherSince 1934 the Richmond Christmas Mother has raised money to support Christmas assistance programs in the Richmond area. The Richmond Christmas Mother Fund is the major underwriter for The Salvation Army Christmas Assistance Program. The program consists of four distinct projects, each with a different lead partner, as described below. Visit to make a gift.

    Angel Tree

    Angel TreeThe Salvation Army Angel Tree, in partnership with NBC12, allows the community to choose angels (children ages 0-14) and Silver Bells (ages 62+) from trees displayed at area malls and corporations and purchase gifts for that child at Christmas. Each angel represents an underprivileged child or senior who, without the support of the community, might not have a Christmas. The donors adopt the angels by providing new clothing and gifts for their Christmas. Angel Tree campaign began in the early 1980s.

    Fox Holiday Socks

    Fox Holiday SocksFOX Holiday Socks is a project of FOX Richmond which encourages people to fill stockings for children at Christmas. Stockings can be picked up at The Salvation Army, FOX Richmond or sponsor locations. Every child served through the Christmas Assistance program in intended to receive a stocking. The Fox Holiday Socks project began in 2004.

    Puritan Cleaners Coats for Kids>

    Coats for KidsPuritan Cleaners collects donated new and used winter coats through their locations and other promotional events throughout the year. Puritan cleans and repairs the coats at no cost and delivers them to The Salvation Army to be given to families during its Christmas distribution. During distribution, the head of household may select one coat per family member, adults and children. The Salvation Army also provides coats directly to several schools and social service organizations so they can distribute coats to their clients as well. The Coats for Kids project and partnership began in 1988.

    ESPN950 Holiday Cheer & Gear

    Holiday Cheer and GearOn the second Friday in December ESPN 950am hosts a full day of programming from a sponsor location. The show encourages listeners throughout the broadcast to purchase and donate new sporting goods for youth ages 12-14 years. These donated sporting goods are distributed by The Salvation Army through its Christmas Assistance program. The Holiday Cheer and Gear project began in 2007.

    Red Kettle Campaign

    Red Kettle CampaignThe Salvation Army’s Red Kettle Campaign supports the social service programs of The Salvation Army throughout the year. Individuals and community groups volunteer to ring bells at various kettle locations in the area. Visitors are invited to drop a donation into the kettle.