The Salvation Army of Central Virginia will hold a kick-off ceremony Friday morning (Nov. 14) at 10:00AM at Short Pump Town Center (11800 W. Broad St, Richmond). Open to the public, the event is expected to draw officers, donors, and friends from The Salvation Army and the Christmas partners to be recognized.
This year’s theme will spotlight how donations given to The Salvation Army are giving hope to local families and restoring lives for women and men who previously saw no light at the end of the tunnel.
“Christmas gifts of time, talent and treasure allow The Salvation Army to feed the hungry, prevent homelessness, and enrich the lives of children,” said Major Timothy Carter of The Salvation Army. “With great community generosity at Christmas, we are able to provide solutions and transform lives year-round.”
Throughout Central Virginia, The Salvation Army assists individuals and families still struggling to make ends meet. Many who walk through our doors are in need a help to avoid eviction or utility termination, while others are in need of groceries or clothing.
Partnerships that will be recognized for supporting The Salvation Army in providing Christmas Assistance to Central Virginia families in need include the Angel Tree program with NBC12, Richmond Times-Dispatch’s Richmond Christmas Mother Fund, Coats for Kids with Puritan Cleaners, Fox Holiday Socks with Fox Richmond, ESPN 950’s Holiday Cheer and Gear and Martin’s. Support from Page Auto Group assists The Salvation Army with transportation needs during the Christmas season, providing vehicles to transport bell ringers and pick-up gifts. Other individuals, companies and retailers who support The Salvation Army Red Kettle Campaign will be recognized at the event as well.
A kick-off celebrating partnerships, donors and volunteers to The Salvation Army’s Tri-Cities Service Center in Petersburg, VA will be held on Saturday, November 15 at 10:00AM at Southpark Mall in Colonial Heights. The event is expected to draw the mayors of the Tri-Cities, respectively, and Virginia Senator-Elect Rosalyn R. Dance.
Individuals and organizations who volunteer to ring a bell for The Salvation Army during the Christmas season are also appreciated and needed, to sign-up to volunteer at a kettle location, visit Kettles.SalvationArmyCentralVA.org. For supporters wishing to ring the bell at home or work, The Salvation Army offers a virtual kettle through an online portal. At OnlineRedKettle.org/CVACThanksYou users can start and manage their own virtual Red Kettle to support The Salvation Army. This Online Red Kettle allows supporters to still give if they cannot locate a kettle in the community and get more involved.